MUSIC NEWS: Jayne Ava Releases New Single “March”

With a musical curiosity brewing from a young age and an unparalleled work ethic, Jayne Ava isn't just along for the ride; she's out to pave her own way and break down walls into the music scene. The Canada native is debuting her vocal abilities for the first time, to her US audience with her latest single, "March". The single is now available on iTunes.

Kicking off the song is a glitzy introduction with a catchy synth beat, which has you moving from the moment you hit play. Entrancing and engaging from start to finish, Jayne displays her dynamic vocals to preach about the importance of individuality and self-assurance. Reflecting on the song, Jayne describes her track as an "anthem for humanity…it's intended to encourage everyone, but especially young girls to be independent and stay true to who they are". She goes on to say that "March" was written "about that moment when, after the heartache, confidence kicks in. It's when you reflect on the past and realize what about it made you stronger and how you've come out changed". It's easy to get caught up in the confines of other people or even society, but her message is clear as she sings that her goal is to "break all your walls right down". Not alone in her musical pursuit, Jayne Ava enlisted the assistance of celebrated producer Prince Saheb, whose long list of credits include Lil Kim, Jay Sean, Rick Ross, Brandy and many more. Jayne Ava's eclectic sound can be described as soulful, electronic pop fueled by a large range of emotions. In anticipation, "March" has already caught the ears of music writers at CNN and steadily ascended the US dance charts.

Raised by music loving parents, Jayne Ava cites Patti LaBelle, Prince, Queen, P!nk and Alanis Morissette as immense musical influences. From a very young age, she began performing in musical theatre and attended a performing arts school from 6th grade on. This led to her acceptance into a prestigious musical theatre program in Toronto, Ontario. Eventually, the determined songstress moved to Los Angeles to pursue her music dreams as an eccentric pop singer. With packed shows at The Whisky A Go Go on the Sunset Strip and The Confidential in Beverly Hills, the only place to go from here is up!

Jayne Ava is on the path to trademarking her innovative electronic pop style.  With the release of her new single and a full production concert video on the horizon, it's safe to say this is just the beginning! Be sure to download "March" on iTunes and stay in Jayne Ava's loop by visiting www.JayneAva.com.

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