MUSIC NEWS: YUM! Brands, KFC, Pizza Hut and Taco Bell Launch World Hunger Relief Effort with Global Spokesperson Christina Aguilera in New "Pass the Red Cup" Challenge

Yum! Brands (NYSE: YUM), parent company of KFC, Pizza Hut and Taco Bell, announced the launch of its annual World Hunger Relief effort with the "Pass The Red Cup" challenge featuring multi-Grammy Award winner and international superstar Christina Aguilera.

According to the United Nations, there are nearly 850 million people around the world who suffer from chronic hunger. Yum! Brands' World Hunger Relief effort is the world's largest private sector hunger relief initiative, spanning more than 125 countries, over 40,000 KFC, Pizza Hut and Taco Bell restaurants and 1.5 million associates. The initiative began in 2007 in an effort to raise awareness, volunteerism and funds for the United Nations World Food Programme (WFP) and other hunger relief agencies.

The new "Pass The Red Cup" challenge is designed to drive awareness and inspire donations for Yum! Brands' World Hunger Relief. Aguilera is challenging media outlets, other celebrities, influencers and her fans around the world to share #PassTheRedCup on their social channels to raise awareness of the global hunger issue.  She's also urging people to donate US$5 to help feed 20 schoolchildren on the campaign's website,  Every dollar raised will go directly towards WFP's operations to fight hunger around the world.

Aguilera will appear in a global World Hunger Relief public service announcement, posters at KFC, Pizza Hut and Taco Bell restaurants, advertising and online efforts. She has served as a volunteer spokesperson for World Hunger Relief since 2009 and has helped to raise millions for WFP and other hunger relief agencies.  She is also an "Ambassador Against Hunger" for WFP and has traveled on relief trips to Rwanda, Haiti and Guatemala.  In 2012, World Food Program USA honored Aguilera and David Novak, Yum! Brands' Chairman and CEO, at the U.S. State Department with the George McGovern Leadership Award for their hunger relief efforts.  In addition, she received a special achievement award at the 2012 National Council of La Raza ALMA Awards and was the first recipient of the Muhammad Ali Humanitarian of the Year Award in 2013 for her hunger relief work.

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