IN THIS MOMENT Premiere "WHORE" Lyric Video.

"I am so proud and excited for the world to hear 'Whore'," says IN THIS MOMENT frontwoman Maria Brink of her band's latest single. "The message behind this song is taking back control. It is about taking the power from a disgusting and degrading word and turning it back around on the accuser. It's about self-empowerment, love and liberation. This is an honest and raw movement that needs to be heard."

"Whore" is skyrocketing at radio, where the track jumped from 32 to 28 on the Active Rock charts this week - and now fans can experience the song with a visual as provocative as the song itself. IN THIS MOMENT has partnered with Revolver Magazine to premiere the official lyric video for "Whore," which can be viewed exclusively at RevolverMag.com: http://www.revolvermag.com/news/exclusive-in-this-moment-premiere-lyric-video-for-new-single-whore.html

"Whore" is the third single from IN THIS MOMENT's Century Media Records release 'Blood'. The album was released in August 2012 and marked the highest debut of the band's career, entering the Billboard Top 200 at No. 15 and selling more than 20,000 units first week. The record has emerged as one of the best selling rock albums of the past year, with sales of more than 190,000, and counting.

But "Whore" is more than just a great song - it is a vehicle for the band to convey the true intent behind their use of the word, with Maria Brink creating the term 'Women Honoring One another Rising Eternally', stripping the negative connotation of the word and replacing it with an empowering spirit.

The imagery the band has created around "Whore" is just as provocative: "I decided to pose nude for the visual art for 'Whore' to evoke a raw vulnerable emotion. The word WHORE written down my back and the dunce cap symbolize me placing myself on the stake for those who are suffering, and I can only hope to encourage at least one person to find the self worth and love they deserve to transcend out of a painful situation into a beautiful one. It is about finding our power and taking a stand.  We are resilient beings and need to realize our incredible strengths. I will not bow down to others perceptions of me. I will only rise in the name of art, love and music."

Guitarist Chris Howorth adds: "One of the best things about the song 'Whore' is all the feelings and thoughts that the word alone provokes. That's great, but at the end of the day it's just a word, the only power it really has is the power that we give it. It's really just about taking the power back from the word, and when you get past all the controversy of the word you have a bombastic rock and roll song with crushing guitars and huge drums that will have you screaming 'whore!' at the top of your lungs - listen with your heart!"
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