ROCKSTAR ENERGY UPROAR FESTIVAL KICKS OFF THIS WEEK

The fourth annual Rockstar Energy UPROAR Festival will kick off August 9. The North American trek runs through September 15 and includes a stellar lineup of multiplatinum superstars and breaking talent, featuring Alice In Chains, also with Jane's Addiction. These seminal alternative rock bands will be joined by Coheed and Cambria and Circa Survive on the Rockstar Energy Main Stage. The Zippo Encore Festival Stage powered by Ernie Ball will host performances from Walking Papers (with Duff McKagan), Middle Class Rut, New Politics, Danko Jones, as well as 2012 Ernie Ball Battle Of The Bands winner Chuck Shaffer Picture Show and this year's local Ernie Ball Battle Of The Bands winner in each market. The COLDCOCK Herbal Whiskey Showcase Stage powered by Ernie Ball will feature performances from breaking talent including The Dead Daisies, Beware Of Darkness, Charming Liars and more.

Tickets for Rockstar Energy UPROAR Festival shows are on sale now at www.RockstarUPROAR.com and www.LiveNation.com.

At each show, the festival area features a variety of activities, information booths and vendors throughout the afternoon and evening. Concert-goers arriving early will also have the chance to meet some of their favorite bands daily at the Rockstar Energy Drink Compound, Ernie Ball will host other autograph signings and 21+ fans will be able to hang with bands at the COLDCOCK American Herbal Whiskey area. For band performance and signing times, visit www.RockstarUPROAR.com.

Here's a list of various onsite activities and promotions, as well as information about the sponsors of this year's Rockstar Energy UPROAR Festival:

Rockstar Energy Drink: Rockstar Energy Drink is designed for those who lead active lifestyles – from Athletes to Rockstars. Available in over 22 flavors at convenience and grocery outlets in over 30 countries, Rockstar supports the Rockstar lifestyle across the globe through Action Sports, Motor Sports, and Live Music. New from Rockstar for 2013, Rockstar Energy Water is a non-carbonated and sugar free enhanced water beverage that is now available throughout the U.S. in three refreshing flavors. For more information visit: www.RockstarEnergy.com. Find us at: www.Facebook.com/Rockstar ~ www.Twitter.com/RockstarEnergy ~ www.Instagram.com/RockstarEnergy ~ www.YouTube.com/Rockstar

Ernie Ball Guitar Strings: This year, Ernie Ball is proud to power the Zippo Encore Festival and COLDCOCK Herbal Whiskey Showcase Stages. The Zippo Encore Festival Stage will feature the local winner of the Ernie Ball Battle Of The Bands in each city. The COLDCOCK Herbal Whiskey Showcase Stage will feature the 2012 Ernie Ball Battle Of The Bands winner, Chuck Shaffer Picture Show. Additionally, Ernie Ball will be giving away fun prizes and hosting daily signings by artists Chuck Shaffer Picture Show and The Charming Liars.

In 1962, veteran player and teacher Ernie Ball created Slinkys®, the iconic light gauge electric guitar strings widely revered by hundreds of guitar greats including Jimi Hendrix, Eric Clapton, Keith Richards, Jimmy Page, The Edge and John Mayer. In addition to hand crafting high-end Music Man® guitars and basses, Ernie Ball Inc. offers state-of-the-art instrument accessories that are carried in more than 6,000 stores in the U.S. and 120 countries worldwide. The family-run company maintains its founder's dedication to preserving the musician's playing experience and delivering superior sound quality through the development of new products, such as the revolutionary Element Shield Packaging, which hermetically seals guitar strings, keeping each set as fresh as the day they were made. The company also fosters artist development through musician-focused programs such as the Golden Pick promotion featuring Slash and Eric Clapton, and the world's largest and longest running Battle of the Bands, where unsigned bands compete each year for the chance to play on multiple tours and win tons of prizes. Visit them online at www.ernieball.com.

Zippo Lighters: One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, PA, where it has manufactured over 500 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company's famous lifetime guarantee – "It works, or we fix it free.™" Zippo's diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo markets in over 160 countries and also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA. A highlight of Zippo Encore's UPROAR involvement will be the Rockstar Energy UPROAR Festival Zippo Encore Artist Custom Series Program. Several bands on the tour will create custom lighters featuring their own unique designs. These lighters will ONLY be sold at the Zippo booth at UPROAR shows. In addition, Zippo lighters can be customized at anytime at: www.zippo.com/customize. For more information, visit www.zippo.com.

COLDCOCK Herbal Whiskey: COLDCOCK American Herbal Whiskey is infused with a variety of tasty herbs including green tea, hibiscus, cinnamon, ginkgo, ginger and more. We seriously took the burn out of drinking whiskey, so when you take that shot of COLDCOCK, you'll probably be: a) surprised by the super smooth and unique taste and b) stunned that you didn't wince like you usually do after drinking some other shot brands out there. You may have a chance to taste COLDCOCK on this year's Rockstar Energy UPROAR Festival, but you'll definitely have a chance to meet some of your favorite bands of all time at our booth, you'll see. Take Your Shot.

truth®: Think you know truth®? Exposing the unfiltered facts about how the tobacco industry manipulated their products, research and advertising is only part of what truth does. truth also rocks. Hard. And they've gotten ugly this year. Come check out and vote for your ugliest truth about the marketing tactics of Big Tobacco and the health effects of their deadly products this summer at the truth truck at the UPROAR Festival. We'll be headbanging at the big orange one offering chances to walk away with Ts, iPhone cases, and skate decks. It's going to be another crazy, messy summer - see you out there. For more on truth, visit www.thetruth.com, facebook.com/truthorange or follow @truthorange on twitter.

The Dead Daisies: Established in Sydney in 2001, Australian based Spitfire Music is currently focused on one of its projects, The Dead Daisies. The band recently supported Aerosmith and ZZ Top on their Australian tours and now heads out on the upcoming 25 date Rockstar Energy UPROAR Festival across North America. The new single "Lock'N'Load" featuring Slash is out now and will be followed by a self titled album, which is being released through Caroline on August 13. Both the single and video are receiving interest from radio stations and magazines such as Rolling Stone across the States. The Dead Daisies are: Jon Stevens (INXS), David Lowy (Mink), Richard Fortus (Guns N' Roses), Marco Mendoza (Thin Lizzy), Dizzy Reed (Guns N' Roses), and Alex Carapetis (Julian Casablancas). The Dead Daisies, Rock 'Til You Drop...

Schecter Guitar Research: Schecter Guitars have signed on as this year's official guitar sponsor for the Rockstar Energy UPROAR Festival. Schecter will be onsite showing off their special line of guitars and basses. Schecter will be doing guitar demos, shred contests, and VIP ticket upgrades that will get six lucky people to receive a Schecter guitar, VIP pass for you and a friend, and merch. "We are excited to be traveling the country with the Rockstar Energy UPROAR Festival. We look forward to interacting with Schecter fans firsthand. It is a privilege being a part of this tour and we are excited to see everyone there," says Allen Steelgrave (Director of Marketing and Artist Relations). As Schecter Guitar Research moves into its 37th year in business as one of the world's premier guitar companies, its continually evolving and expanding line of guitars and basses appeals to a broad spectrum of players. Its core business practice offers high-quality instruments at an affordable price. Schecter is always adding to a very strong roster of high-profile artists including: Nikki Sixx, Disturbed, Avenged Sevenfold, The Cure, Papa Roach, Seether, In This Moment, and Black Label Society. For more info, log on to: www.schecterguitars.com.

Pabst Blue Ribbon: The wait is over! Pabst Blue Ribbon is now on tour with the Rockstar Energy UPROAR Festival. America's PBR is not just any beer--so you would expect the history to be a bit unusual, and it is. Pabst was originally called "Select," but people started asking for that "Blue Ribbon" beer in 1882 when we started tying silk ribbons to the bottles. We officially added the words "Blue Ribbon" to the bottle in 1895.

MATADOR Beef Jerky: MATADOR Beef Jerky and Snack Sticks give you an opportunity to break away from the ordinary and try something new! Our beef jerky is extra tender so it's easier to eat, and is loaded with bold flavor (in five varieties!). Snack sticks, in three great flavors, make eating on-the-go easy and delicious. MATADOR is the perfect companion for all your music experiences, no matter what sounds move you! Visit us at the show and online at https://www.facebook.com/matador.

Fxck Cancer: Fxck Cancer operates under the F C Cancer Foundation, a 501(c)(3) tax-exempt organization. Its mission is to fight cancer by raising awareness and to educate about early detection. Their Dyin 2 Live Dream program looks to enrich the lives of those fighting cancer by offering them an experience of strength and hope. On the 2013 Rockstar Energy UPROAR Festival we have been given the opportunity to fulfill as many dreams as possible with the help of our friends from SGE Worldwide. A Dyin 2 Live Dream can offer a source of inspiration for those undergoing difficult medical treatments and be a positive force that offers a life-changing impact not only to the patient, but also the family, and even entire communities to overcome their obstacles.If you have someone in mind that might benefit from a Dyin 2 Live Dream experience on this year's Rockstar Energy UPROAR Festival, please contact mywish@dyin2live.org. Dyin 2 Live Dream referrals come from parents or guardians, from members of the medical community, and from the cancer patients themselves. We start with one simple question: "If we could make your dreams come true, what would it be?" Dreams usually fall into one of four categories: "My dream is to go to…", "My dream would be to meet…", "My dream is to be…" or "My dream is to have…" The fulfillment of a dream creates something magical for the cancer victim when they need encouragement and joy the most. We make every effort to include the immediate family in the patient's Dyin 2 Live Dream because watching a dream come true creates hope, strength, inspiration, and joy for everyone involved in the experience. We are dedicated to making every eligible cancer patient's dream come true. For more information, please visit www.fxckcancer.org. For up to date info and exclusive content, please like "Fuck Cancer" on Facebook at www.facebook.com/fxckcancerUSA and follow @fxckcancer on Twitter and Instagram.

Rockford Fosgate: Rockford Fosgate isn't just a founding member of the car audio industry, we're fanatics about music! Rockford Fosgate is proud to promote the in-vehicle music experience at this year's Rockstar Energy UPROAR Festival. Stop by our booth for a 50 second, heart pounding, adrenaline filled ride in Rockford Fosgate's SoundLab…You'll hear what high performance car stereo is all about!

Samson Technologies Corp: This summer, Samson and its diverse line of pro audio equipment are teaming up with the Rockstar Energy UPROAR Festival. From wired and USB microphones, wireless technology and portable PA systems, to mixers, studio monitors, MIDI controllers and more, many of UPROAR's artists rely on Samson gear to create their sound both on stage and in the studio. Be sure to visit the Samson booth on August 27 in Holmdel, NJ and August 18 in Wantagh, NY, or visit www.samsontech.com, to learn more about their world-class products and artist endorsers.

Air Force Reserve: The Air Force Reserve is an integral component of the nation's defense. It offers a variety of part-time job opportunities with full time benefits including health insurance and tuition assistance. The Air Force Reserve gives you time to pursue your civilian career or further your education while you serve near where you choose to live. Those with prior experience in the military are encouraged to apply, but the Air Force Reserve will train qualified individuals even if they have no experience. For more information on the Air Force Reserve go to AFReserve.com or call 1-800-257-1212.

Army: The different skills and abilities of each Soldier are what make the Army Strong. As a Soldier, the Army will strengthen you today and for the future through challenging and relevant training, shared values and personal experiences. With Army training, you'll be as competent with your rifle as you are with your computer. Serving in today's Army means diverse assignments that could take you anyplace in the world. With each challenge that you meet and overcome, you'll gain strength. You'll be proud of who you become. There's strong. Then there's Army Strong.

HEADRUSH: The HEADRUSH team believes 100% in its slogan – "Fortune Favours the Brave!" Established in Montreal in 2008, after acquiring great success as a leading MMA brand, HEADRUSH through popular demand has added NEW MARKETS to its arsenal. With our new direction, the HEADRUSH team has worked tirelessly in order to quench a new thirst. Always upholding a keen eye for aesthetics and great attention to detail, we continue to create fashionable, edgy designs for everyone to wear! While always staying true to our "BAD A$$" beginnings, HEADRUSH has now entered the SKATE, BMX, FMX, NASCAR, SPEED BOAT RACING and SNOWBOARDING markets. Our team continues to produce the highest quality of casual wear and now with our INTERNATIONAL presence, HEADRUSH strides to break new boundaries. Each unique item from our collection evokes a strong feeling of POWER and CONFIDENCE. Once worn, you can PRIDE yourself in knowing YOU ARE part of the HEADRUSH MOVEMENT! For more info visit: www.headrushbrand.com.

Lunarpages: Rocking the internet since 1998, Lunarpages has served over 150K customers worldwide! We offer services that range from domain name registration and personal hosting packages all the way to fully managed enterprise solutions. Some of our customers include Wilwood Brakes, Stetson, The Smithsonian, Hinder, Premiere Motorsports Group, Bon Jovi, The Adam Carolla Show, NASCAR driver Carle Edwards and SGE Entertainment. Sign up now to receive 50% off and start your rockin' website! http://www.lunarpages.com/uproar

The Rockstar Energy UPROAR Festival is made possible through the support of sponsors including Rockstar Energy Drink, Ernie Ball Guitar Strings, Zippo Lighters, COLDCOCK Herbal Whiskey, truth® Youth Smoking Prevention Campaign, The Dead Daisies, Schecter Guitar Research, Pabst Blue Ribbon, MATADOR Beef Jerky, SQUATCH, Fxck Cancer, Rockford Fosgate, Samson Technologies Corp., Air Force Reserve, Army, Headrush, and Lunarpages.

www.RockstarUPROAR.com

http://battle.rockstaruproar.com/signup/bands

www.facebook.com/RockstarUPROAR

https://twitter.com/rockstaruproar

www.youtube.com/user/RockstarUPROAR

About Rockstar Energy UPROAR Festival

The Rockstar Energy UPROAR Festival is produced by John Reese and John Oakes of Synergy Global Entertainment (SGE), CAA's Darryl Eaton and Ryan Harlacher and Live Nation's Perry Lavoisne. Since its inception in 2010, the touring festival's attendance continues to grow, with nearly 300,000 in attendance for the 2012 trek. SGE is one of the world's premier music festival production companies. With hundreds of live events worldwide each year, SGE works with agencies, brands and musical talent to produce or co-produce concerts across various genres and interests.

 
Bob Zerull
Managing Editor/Contributor for Zoiks! Online
Owner of ZPNetwork - A Podcasting Network
 

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