MATT HIRES TO RELEASE SOPHOMORE ALBUM, “THIS WORLD WON’T LAST FOREVER, BUT TONIGHT WE CAN PRETEND,” AUGUST 13TH.

F-Stop/Atlantic recording artist Matt Hires has announced the release of his eagerly awaited sophomore album.  "THIS WORLD WON'T LAST FOREVER, BUT TONIGHT WE CAN PRETEND," will arrive at retailers and all leading DSPs on August 13th.

"THIS WORLD WON'T LAST FOREVER, BUT TONIGHT WE CAN PRETEND" sees Hires driving his distinctive sound forward with grander arrangements, brighter hooks, and a more richly textured sonic approach.  Produced by Eric Rosse (Tori Amos, Sara Bareilles), songs like "Restless Heart" and the sophisticated, string-laden "Forever," are alight with remarkable melodies and intricate harmonies, a stunning showcase for Hires' masterful vocal work and unwavering artistic integrity.

The Tampa based tunesmith also collaborated with songwriters like Alex Dezen (singer/guitarist for The Damnwells) and Busbee (Kid Cudi, Katy Perry, Liz Phair and Lady Antebellum), resulting in delicately rendered lyrics that shift between sharp-eyed social commentary and strikingly intimate storytelling.  "My favorite artists are the ones who keep making records that give you something different from what came before," says Hires, "but still hold onto their own unique sound overall.  With this album, I pushed into the direction of making music that's more fun and pop-oriented but also retains that sense of honesty that I've always valued as a songwriter."

Following the release of "THIS WORLD WON'T LAST FOREVER, BUT TONIGHT WE CAN PRETEND," Hires will join Charlottesville, Virginia, five-piece band Parachute on a U.S. tour, kicking off August 13th at New York City's famed Irving Plaza.  The tour will run throughout September, with a final stop in Dallas, TX on September 22nd at the House of Blues.

Earlier this year, Hires released his "FOREVER" EP, a four-song collection highlighted by the single, "Restless Heart."  "Restless Heart" was named an iTunes "Single Of The Week," and charted at Hot AC.  Likening Hires to Mumford & Sons and Lumineers, Billboard declared that "'Restless Heart' hits that 'Ho Hey' sweet spot, and is 'an ultra-polished variation on the Americana-tinged folk-pop now dominating radio.'"  MTV Buzzworthy Blog, hailed the song as "winsomely catchy… a rattling, strings-laden track" that displays Hires' "predilection towards finger-snapping, toe-tapping jangle-pop," with the Huffington Post declaring "…Restless Heart has hit written all over it. It's infectious pop w/substance."

The companion video to "Restless Heart," which has now received over 600,000 views on YouTube, can be viewed here: http://bit.ly/W1QHtz.  

For up-to-the-minute tour information, please visit www.matthiresmusic.com and www.FStopMusic.com.
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