Mindset Evolution will release the band's full-length debut Brave, Bold, and Broken via Prospect Park Records in June. Perseverance has become a way of life for the Peoria, IL quintet since they began fighting to be heard in 2005. The band - Rob Ulrich (vocals), Brad Prentice (guitar), Josh Bodeen (bass), Joey Gibbz (drums), and Skyler Baer (guitar) - went from local stalwarts to national contenders as the winner of 2011's Rockstar Energy Drink UPROAR Festival "Battle of the Bands." As they ready the release of their lead single, "Burn It Down," the real fight is just beginning.

By 2011, the band had carved out an impressive following in the Midwest that led to a featured spot on the 2012 Vans Warped Tour, as well as opening slots for the likes of Seether and Breaking Benjamin. As their budding career was building steam, a friend blindsided the band entering Mindset Evolution in the first-ever Rockstar Energy Drink UPROAR Festival "Battle of the Bands." They emerged victorious out of a pool of over 5,300 bands across the country, and as Singer Rob Ulrich recalls, "We had just endured a lineup change and were actually in the process of planning our next step. We wanted to write more, but my buddy found this 'Battle of the Bands' contest. He entered us without saying anything, after rallying the fans, and promoting, we ended up winning." As contest victors, they landed a spot on the Rockstar Energy Drink UPROAR Festival 2012 sharing the stage with Shinedown, Godsmack, and Staind for the entire summer.

On the album, produced by Johnny K (Staind, Disturbed), they infuse hard rock with a vibrant, vital, and, at times, vulnerable energy. That spark ignites on the incendiary and irresistible first single "Burn it Down," which impacts radio in June, and is available on iTunes May 21. Both Chicago's WIIL and Colorado Springs KILO are on the track pre-impact date showing strong support, while hometown rock station WIXO in Peoria has already begun spinning the song. The band's very moniker suggests the importance of change in the face of life's trials and tribulations. Ulrich reflects, "If you face an obstacle that you can't pass, you have to change your approach, and do something differently. You have to look at it from another angle, and find a way around it or through it. That's what the name is about. That's what we're about."

Mindset Evolution will appear at Rock On The Range on Friday, May 17, and Rocklahoma on Saturday, May 25, alongside additional confirmed shows that include:

5/18 Big Flats, NY The Summer Stage with Korn

5/21 Patchogue, NY The Emporium with Buckcherry

5/22 Point Pleasant, NJ Jenks Club with Buckcherry

5/23 New York, NY Irving Plaza with Buckcherry

5/29 Bethlehem, PA Sands Bethlehem Event Ctr with Buckcherry

5/30 Providence, RI Fete Ballroom with Buckcherry

5/31 Hampton Beach, NH Hampton Beach Casino with Buckcherry

Bob Zerull
Managing Editor/Contributor for Zoiks! Online
Owner of ZPNetwork - A Podcasting Network
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