Zippo Encore JOINS LEE BRICE WHILE HE TOURS AMERICA AS special guest on Brad Paisley’s “Beat This Summer Tour

Zippo Encore will hit the road with breakout country artist Lee Brice from May 9 through August 24, 2013 when Lee joins Brad Paisley as special guest on the Beat This Summer Tour presented by Cracker Barrel Old Country Store®.

This marks Zippo Encore's first partnership in the country music market, as part of their efforts to continue to engage all genres of music fans.

Lee proclaims, "I'm ready to get the "Beat This Summer" tour started and welcome Zippo Lighters out on the road! The Zippo Encore program is a great way to bring some extra time to meet those fans. I had a lot of fun designing my custom lighter and can't wait to see them flickering in the crowd every night."

Brice is touring in support of his critically acclaimed sophomore album, Hard 2 Love (Curb Records), which features three consecutive #1 country singles: "I Drive Your Truck," "A Woman Like You" and "Hard To Love." The four-time Academy of Country Music award nominee will release his new single "Parking Lot Party" on May 13. Hard 2 Love was named one of the New York Times' Top 10 Albums of 2012 alongside artists including Frank Ocean, Kesha and Taylor Swift. iTunes also handpicked the album as part of their Best of 2012 feature as the "Top Country Breakthrough Album of the Year." For more information, visit www.leebrice.com.


As part of the Zippo Encore Artist Custom Series, Lee is designing two custom Zippo lighters for sale exclusively on the road this summer. One lighter will feature South Carolina's palm tree and crescent moon flag and the other a wooden guitar with an authentic printed Lee Brice autograph, both designed by Lee himself.

Fans can download the free Zippo Lighter app available for iPhone and Android and receive a Lee Brice design for their virtual lighter that he created featuring South Carolina's flag.

Lee will also be doing autograph signings at the Zippo Encore booth in five markets during the tour. Autograph signings are scheduled for May 10 (Noblesville, IN), June 8 (Raleigh, NC), July 12 (Darien Center, NY), July 27 (Dallas, TX) and August 24 (San Bernadino, CA).

Concertgoers can visit the Zippo Encore booth to spin the prize wheel for prizes from Zippo like seat upgrades and lighters. Also, fans are given the opportunity to design their own custom lighter and enter it into the daily design contest. One lucky winner at each tour stop will receive a Zippo Lighter. At the end of the tour, a grand-prize winner will have their custom lighter design made into a real lighter by Zippo! Zippo lighters can be customized at anytime here: www.Zippo.com/customize.

Also, visit the Zippo Encore Facebook page (www.facebook.com/ZippoEncore) for a chance to win prizes including Lee Brice concert tickets, meet & greet passes and more.

Zippo Encore will be providing music lovers with unique access and experiences to some of the top music tours throughout 2013. Zippo recently redesigned the Zippo Encore website (ZippoEncore.com) and launched a multi-faceted social media plan using a variety of platforms to update music lovers on everything happening with Zippo Encore. A Facebook Fan Page (www.facebook.com/ZippoEncore), a Twitter account (@ZippoEncore), an Instagram account (@ZippoEncore) and a branded YouTube Channel (www.YouTube.com/ZippoEncore) offer fans exclusive content from the shows, including behind-the-scenes photos and videos from the road and ticket giveaways. For more information on Zippo Encore, social media sites, and upcoming show dates and Zippo Encore related news, visit www.ZippoEncore.com.

Zippo Encore will join the Beat This Summer Tour presented by Cracker Barrel Old Country Store® on the following dates:

Date City Venue

May 9 St. Louis, MO Verizon Wireless Amphitheater

May 10 Noblesville, IN Klipsch Music Center

May 11 Chicago, IL First Midwest Bank Amphitheatre

May 16 Holmdel, NJ PNC Bank Arts Center

May 17 Mansfield, MA Comcast Center

May 18 Hartford, CT Comcast Theatre

June 1 Pittsburgh, PA First Niagara Pavilion

June 2 Saratoga Springs, NY Saratoga Performing Arts Center

June 6 Cincinnati, OH Riverbend Music Center

June 7 Charlotte, NC Verizon Wireless Amphitheatre

June 8 Raleigh, NC Time Warner Cable Pavilion

June 14 Tuscaloosa, AL Tuscaloosa Amphitheater

June 15 Orange Beach , AL The Amphitheater at The Wharf

June 21 West Palm Beach, FL Cruzan Amphitheatre **

June 22 Tampa, FL 1-800-ASK-GARY Amphitheatre **

June 23 Atlanta, GA Aaron's Amphitheatre at Lakewood **

June 28 Virginia Beach, VA Farm Bureau Live

June 29 Bristow, VA Jiffy Lube Live

June 30 Camden, NJ Susquehanna Bank Center

July 12 Darien Center, NY Darien Lake Performing Arts Center

July 26 Austin, TX Tower Amphitheatre

July 27 Dallas, TX Gexa Energy Pavilion

July 28 The Woodlands, TX Cynthia Woods Mitchell Pavilion

August 1 Denver, CO Comfort Dental Amphitheatre

August 2 Salt Lake City, UT USANA Amphitheatre

August 22 Mountain View, CA Shoreline Amphitheatre

August 23 Sacramento, CA Sleep Train Amphitheatre

August 24 San Bernardino, CA San Manuel Amphitheater

** Denotes Dates that Lee Brice will not appear on the tour


About Zippo

One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, PA, where it has manufactured over 500 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company's famous lifetime guarantee – "It works, or we fix it free. ™" Zippo's diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo markets in over 160 countries and also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA. For more information, visit www.Zippo.com.

Bob Zerull
Managing Editor/Contributor for Zoiks! Online
Owner of ZPNetwork - A Podcasting Network
 
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