"OneRepublic teams up with Ralph Lauren for new fragrance launch."

OneRepublic has teamed up with Ralph Lauren to celebrate his latest men’s fragrance launch, The Big Pony Collection. The group’s hit “Secrets” has been tapped as the theme song for the Big Pony Fragrance Video shot by renowned filmmaker and photographer Bruce Weber. The video is now featured in the global digital outreach campaign for the fragrance collection.

The two minute video portrays a new generation of Ralph Lauren enthusiasts at a polo match. The storybook montage reflects their youth, sportsmanship, and relationships, qualities personified by the introspective and captivating disposition of “Secrets” that resonates with millions of fans around the world.


Among the polo spectators in the video, four young men were specifically chosen to represent the corresponding archetypes of the four Big Pony Fragrances – sport, seduction, adventure and style. They are seen participating in the activities and fashion corresponding with each fragrance, qualities that today’s generation can identify with in their own lives. Numbered for the four players of a polo team, The Big Pony Fragrance Collection empowers a new generation of men to get into the game and play by their own rules.

All four fragrances are based on a distinct duo of ingredients:
#1: Citrus Aromatic, matching lime and grapefruit to represent sport.
#2: Oriental Fougere, hooking up dark chocolate and musk for seduction.
#3: Fougere Woody, mixing mint and ginger root for adventure.
#4: Woody Fruity, a boost of mandarin and kyarawood for a stylish edge.


The Big Pony Fragrance Collection is available in 75ml and 125ml sizes, for $50 and $65 respectively. It is also available in a coffret set including the four fragrances in 15ml bottles for $45.

OneRepublic kicked off the partnership with the Big Pony Fragrance Collection with a headlining concert in New York City in July 2010. The band’s subsequent tour will travel Europe with U2 and return to the U.S. with the Maroon 5 Fall 2010 tour.

















BYLINE:

Jason Tanamor is the Editor of Zoiks! Online. He is also the author of the novels, "Hello Lesbian!" and "Anonymous." Email Jason at jason@zoiksonline.com.
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