"Soundgarden's 'Telephantasm' included inside 1 million copies of Guitar Hero: Warriors of Rock."

Last night at the Paramount Lot in Los Angeles, the Recording Industry Association of America (RIAA), UMe and gaming publisher Activision Publishing, Inc. awarded Soundgarden with a platinum plaque acknowledging the innovative partnership and distribution behind Soundgarden’s newest album in 13 years, “Telephantasm” (A&M/UMe). The multi-label, career-spanning retrospective album was released today inside 1 million copies of the new Guitar Hero®: Warriors of Rock. Soundgarden’s groundbreaking partnership with Activision marks the first time a newly released music album has been simultaneously bundled with a videogame launch, and it has opened the door to a new type of RIAA certification: recognizing a band’s success based on the sale of non-returnable units from a music label to a gaming company, instead of to a traditional retailer.

“Guitar Hero® is a huge platform for music, and embracing alternative outlets is essential to an artist’s success in today’s marketplace.” Kate Harold, Director of Artist & Industry Relations and the Gold & Platinum Awards Program for the RIAA, said. “This unique partnership between Universal Music Group and Activision demonstrates the value music brings to other industries and is a perfect example of how modern music companies continue to find new ways to reach fans. I anticipate we’ll be seeing more and more of these types of partnerships and cross-pollination of industries which benefit everyone, especially music fans.”

Soundgarden’s first retrospective, “Telephantasm” includes beloved band hits, deep back catalogue cuts and a never-before-heard unreleased track entitled “Black Rain,” taken from the Badmotorfinger recording sessions. Directed and created by animator Brendon Small from Adult Swim’s wildly popular and imaginative show “Metalocalypse,” the video takes fans through an epic battle in post-apocalyptic Seattle, WA between an animated- Soundgarden-manned translucent robot, and a multi-appendage giant monster. This is the first artist-driven music video based off the show.


Jason Tanamor is the Editor of Zoiks! Online. He is also the author of the novels, "Hello Lesbian!" and "Anonymous." Email Jason at jason@zoiksonline.com.
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